SURŌ JEWELLERY

BVrx2INw.jpeg

1. How did surō begin?

L.D. and I spent a year living in a semi-remote pocket of NSW, learning the art of fine jewellery and furniture making under the guidance of some of the world’s leading designers. At the end of the year we had to figure out what was next for us, and we decided to create something that embodied our love, backgrounds, interest, and knowledge of fashion, design, morality, philosophy, history, culture & art. That embodied love became surō.

t6F6m2tY.jpeg

2. How would you describe your brand in 3 words?
Moral. Versatile. Philosophical.

3. How do you choose what materials you use for your jewellery?
We choose luxury materials that are precious and ethical. We only use ethically sourced precious metals wherever possible. Silver pieces are always made from recycled .925 sterling silver sourced from silversmith refinings. Pure gold is sourced from Australian sites, which isn’t ideal or particularly ethical, but that’s something we’re always looking to fix, but we haven’t got the answer yet. We don’t use brass because it’s cheap, and in my opinion, somewhat toxic. We’d like to explore raw experimental materials in the future, and semi-precious and precious stones.

4. Why is ethical fashion important?
Simply, because ethics are important, and that can apply to fashion or anything else. My definition of ethics means creating a set of values for oneself that empowers yourself to live a good life because in doing so you will improve the world in my opinion. Just having a goal in life that’s about making yourself better and thus the world better by taking into consideration how our behaviour impacts others and the world.

IyaI52hs.jpeg

5. How is surō engaged in the slow fashion movement?
Everything is handmade, which means individual pieces are carefully and painstakingly made over several hours.

6. Where do you go for inspiration?
Art movements, mountains, artists, monuments, culture, history, philosophy, literature, ideas.

7. How has your relationship with fashion and design changed over time?
We’ve become more aware of how fashion and design are reliant on a system of ideas.

8. What message do you wish to send to your customers?
Confront dogmas, ideas, tradition, and official interpretations of fashion, art, design, phenomena, and culture through conversation.

https://www.surojewellery.com